Why We Build Every Client Website on Next.js (And Why You Should Too)

The Framework Decision That Changed Our Workflow

In 2022 we evaluated seven frameworks across twelve client projects. The winner was not close. Next.js delivered faster first contentful paint, simpler deployment, and it let our developers write less code to achieve the same result. Two years later, every new project starts with Next.js as the foundation.

Four Technical Advantages That Matter Most

• Server Components — render heavy UI on the server, ship zero JavaScript to the client for static content.
• Built-in image optimisation — automatic WebP conversion, lazy loading, and responsive sizes out of the box.
• File-system routing — no router configuration. Create a file, get a route.
• Edge-ready — deploy to Vercel edge network in seconds, achieving sub-100ms TTFB globally.

// Server Component — zero client JS, full DB access
export default async function BlogPage() {
  const posts = await db.blog.findMany({
    where: { published: true },
    orderBy: { createdAt: 'desc' },
  });
  return <BlogGrid posts={posts} />;
}

Our client Lighthouse score went from 54 to 98 after migrating to Next.js App Router. Organic traffic doubled in 60 days.

— Navik Innovations Case Study, 2024

When Next.js Is Not the Right Choice

Honesty matters. If you are building a purely real-time application like a live trading dashboard or multiplayer game, a pure SPA with Vite may be the leaner choice. For everything else — marketing sites, SaaS products, e-commerce, blogs — Next.js wins on every dimension we have measured.